Why is TikTok revolutionizing sports betting?

For this new news we are going to present you a brand new phenomenon. New ultra trendy social network, TikTok has entered the daily lives of millions of users. It is mainly for young people since 67% of its current users are over 25 years old. The explosion of this social network of Chinese origin has changed the world of sports betting, here's why.

A new format of videos

Despite the emergence of new social networks, this video format is still new. Such short videos, and with so little editing, it had never been seen before. TikTok has taken the side of making it short for a maximum of videos viewed . This format is perfect for commercials and short videos about sports, sports sports betting , or both.

The scroll system allows a very efficient flow and therefore to be able to have chances of not being seen without it being serious. This also allows accounts without many subscribers to be highlighted, a boon for new bookmakers who wish to get started.

Full freedom of expression and unclear regulations

The format and the audience allow TikTok today to have complete freedom of expression and tone . The creators can therefore publish as they wish, on the subject they wish, a real quality of this social network, which greatly favors all those who wish to talk about sports or sports betting.

As TikTok is still very recent, and the laws are not yet very clear . For example, bookmakers are illegal for minors, and yet no such indication is present on the bookmakers' videos. This new legislation encourages bookmakers to install themselves on the application, but also to generously pay other stars of the network for more visibility.

Advertisements from individuals and bookmakers

Indeed, bookmakers have settled on the network en masse, but they are not the only ones. Indeed, some become sports betting advisors on the networks, with several practices. They sometimes even work in cahoots with sports betting sites, a practice that can pay off big for both parties .

To show you the influence that tiktok has had in sports, here is the ranking of the 15 most popular sports clubs in the world :

Position	Club	Number of subscribers	Sport
1	Paris Saint Germain	28.9 million	football
2	Tottenham	19 million	football
3	Real Madrid	19 million	football
4	FC Barcelona	18.5 million	football
5	Manchester United	16.3 million	football
6	Juventus Turin	13.7 million	football
7	Chelsea FC	11 million	football
8	Bayern Munich	10.8 million	football
9	Liverpool FC	10.2 million	football
10	Manchester City	8.8 million	football
11	AC Milan	7.6 million	football
12	FaZe Clan	6.3 million	eSport
13	Ajax Amsterdam	6 million	football
14	Borussia Dortmund	5.9 million	football
15	Inter Milan	5.8 million	football