This year, the Betting and Gaming Council (BGC) has decided to organize the Safer Week in October. The key topic of the year will be the commitment of the regulated industry to safer gambling in the UK and Ireland.
The event is organized by the Betting and Gaming Council, Bacta, the Lotteries Council and the Bingo Association. First called "Responsible Gambling Week", the event was renamed "Safer Gambling Week".
The organizers have planned to make a message blitz of safer gaming , and this, for online casinos, but also land-based establishments. The organization hopes that a national conversation about betting will be triggered. According to the general manager, Michael Dugher, this event has already had positive feedback on the safer game and that the efforts had to continue. He pointed out that thanks to this concentration, the national problem gambling rate at reduced to 0.2 % . Dugher also stated "Safer Gambling Week is now a established annual event » , "We know that problem gambling rates are low and are falling, which is great news, but Safer Gambling Week is a additional proof of the determination from the regulated industry to continue to raise standards. »
"BGC members demonstrate their commitment to a safer game every day through initiatives such as the prohibition of whistling, TV commercials about live sports betting and strict identity and age verification checks. »
"Safer Gambling Week is a great opportunity to highlight this fantastic work - and highlights the difference between the regulated industry and the unlicensed and illegal online black market , which has none of the guarantees that are common among our members. »
"Safer Gambling Week is an important part of the bingo industry's commitment to social responsibility and provides a useful focal point to highlight the activities and support available throughout the year. As site-based companies, the sector recognizes the important opportunity we have to promote messages safer gaming and direct dialogue with customers. »
"The national problem gambling rate has been reduced to 0.2%"
With the promotion of tools like deposit limits, their use has increased by 17 % , 4 weeks after the vent. In 2021, Safer Gambling Week saw an increase of 16% of impressions on social networks compared to 2020 and has reached the 24.5 million impressions . In addition, the sessions on their website have increased by 79%.
John White, the general manager of Bacta said "Safer Gambling Week once again allows the industry to show its year-long commitment to safer gambling. This also puts the focus on customers, tools that are available to them if they feel that their game is becoming problematic".
The organizers hope that this 5th edition will be even more successful and will help companies to offer a safer game to their users.
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